We’ll examine your mobile customer touch points – apps, website, SMS, etc., informed by your overall business and marketing goals and your customer demographics. You’ll get the following recommendations from us:

  • Clear, actionable evaluation of what’s working and what’s not
  • Improvement ideas for the user experience across touch points
  • Readout against competitors and best-in-class mobile examples
  • Identification of specific enabling technologies and platforms
  • A roadmap of how to implement the recommendations
Wi-fi Portal Mobile Customer Engagement Apps Web SMS/Push

1. Evaluate

Overall user experience

  • Onboarding
  • User journeys
  • A/B testing

Customer Engagement

  • Opt-in and messaging
  • Promotion/referral
  • Feedback/app store ratings
  • Help/FAQs/support

Analytics

  • Embedded SDKs
  • Triggers for actions
  • Location/proximity use

E-commerce flows/mobile wallet

2. Benchmark & Analyze

Comparison against best-in-class solutions

Analytics-based solutions review

Qualitative and usability review

Compare and evaluate relative to your business objectives and KPIs

3. Recommend

A clear, actionable evaluation of what’s working, what’s not working – and what can be improved

Specific, recommendations – designed to improve your solution

Qualitative and usability review

Recommendations for new technology-based capabilities and solutions to consider